A Cambridge England based paramedic has launched an inter-national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.

Bob Brotchie, a clinical team leader for the East Anglian Ambulance NHS Trust, hatched the plan last year after struggling to get contact details from shocked or injured patients.

By entering the acronym ICE – for In Case of Emergency – into the mobile’s phone book, users can log the name and number of someone who should be contacted in an emergency.

Vodafone spokesperson Ally Stevens said: “The Life Savers Awards already demonstrate, through practical example, the important role a mobile phone can play when minutes matter in an emergency.

“By adopting the ICE advice, your mobile will now also help the rescue services quickly contact a friend or relative – which could be vital in a life or death situation.”

The campaign is also asking people to think carefully about who will be their ICE partner - with helpful advice on who to choose - particularly if that person has to give consent for emergency medical treatment.

Bob hopes that all emergency services will promote ICE in their area as part of a national awareness campaign to highlight the importance of carrying next of kin details at all times.

He said the idea was for the benefit of loved ones as well as the patient.

“Research suggests people recover quicker from the psychological effects of their loved one being hurt if they are involved at an earlier stage and they can reach them quickly," he added.

He said he hoped mobile phone companies would now build the ICE contact into future models, adding: "It's not a difficult thing to do. As many people say they carry mobile phones in case of an emergency, it seems natural this information should be kept there."

We also had the idea that a brightly colored sticker (available in almost ever store) could be attached to the rear of the phone with the ICE number written on it as an additional added precaution in case the cell phone is damaged beyond use but the case is still intact. The the number could be called using the emergency crews phones.

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