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To help you avoid the heartache and headaches of
choosing the right real estate broker for you, here are some ideas I and
other people "who have been there done that", recommend. Believe me, it
will go best with a good agent.
1. Avoid the temptation of letting family members or
friends give it a go. Yes it is nice to help a loved one or friend get
their foot in the door and a commission in their pocket. Remember it is
more difficult to talk to a family member especially when things go
wrong because it becomes personal and can create hard feelings that will
last for years. This is not iron clad of course, family members may have
15 years of experience and be very professional and handle the
transaction with ease. Just keep in mind the emotions involved with
family members. You treat and talk to each other differently, not like
with a stranger.
2. Avoid part time agents, those who practice in
their spare time. Real estate laws and practice are always changing as
is the marketplace. You need someone who gives it their all 24/7 and who
is paying attention to a life long career.
3. In larger markets and even in the Fort Collins and
Loveland Colorado markets it is always good to interview agents who have
had experience buying and selling in the exact neighborhoods and areas
you live in or are interested in buying in. This is especially true in
areas like acreages, farms and ranches where it becomes even more
critical.
4. When interviewing an agent remember you are hiring
an individual business, man who actually owns his own business, to do a
very complicated job for a very good fee. Do not be afraid to ask
him/her the tough questions. Who have they worked with and get the names
and phone numbers of the last three. Then check them like you would any
other references you check when you hire an employee or contractor. Good
brokers will be happy to give you names. If they hesitate there might be
a problem. Also ask them how many transactions they have done so far in
the year. When all is said and done and the dust settles, in sales,
success breeds success.
5. If you are a seller you need to get a
comparative market cost analysis and an average days on the market
analysis in
your price category. In addition you need historical records of prices,
number of homes sold in your price so you can determine how tight the
market is and whether it is rising or falling. This can be very
important depending on your category. For example: in the Fort Collins
and Loveland markets in spring of 2006 condo prices were decreasing in price
much faster and further than single family homes.
6. If you are a seller you should receive a marketing
plan for how the broker plans to market your home which now is like any
other product for sale. The tighter the market the more the competition.
When demand falls and inventory increases sellers have to be nimble and
quick to be the most successful. You need all the information from your
agent you can get. Other questions, will there be open
houses?, advertising and in what media? What other marketing tools are
they going to use. Many brokers have their own supplements and
advertising books now, will you be included and when? And very important
what will be your internet exposure for your home. The internet is
becoming more and more of a selling and buying tool. Again according to
the National Board of Realtors 74 percent of all potential home buyers
use the internet as part of their real estate transaction nationwide.
You may feel free to ask for their plan in writing.
7. Do not let it bother you one way or another if the
broker is male or female. In over 25 years of experience it does not
matter. There are really good ones and really bad ones and everything in
between, no matter what sex they belong to. The one that feels right to
you is your best bet.
8. Finally and maybe even most important, don't
forget the gut emotion factor. This is also called hunch or women's
intuition. Do not discard this feeling. How do you emotionally feel
about working with this individual. If you feel good your chances of
success are very great and if your gut feels bad, things could get
ugly. |